Real-world case
Googlebot's Switch to Mobile First
Case study
An eight-year move from desktop to phone
Googlebot used to crawl the web as a desktop computer. As more people searched on phones, Google changed the version of a page it looks at first.
- 2016Google announces mobile-first indexing, using the phone version of pages for ranking.
- 2019Mobile-first becomes the default for all new websites.
- 2023Most of the web has moved. Google keeps pushing slow sites to finish the switch.
- July 2024Google says Googlebot Smartphone now crawls every site that works on phones.
Sites that hid content on mobile felt this change most. If a block of text appeared only on desktop, Googlebot Smartphone never saw it. That content stopped counting for search.
Lesson: make sure your phone version shows the same content, links or structured data as your desktop version.