Our Authors
Every guide on Search Engine Basics is written by a person who works with search engines every day. Here you can see who writes the guides, what background they bring and where to read more of their work.
The team
Meet the Writer
Search Engine Basics is a small, independent project, so for now one author researches, writes and updates every guide on the site.
Usman Ali
Growth and SEO specialist · 7 years in SEOI’m Usman Ali, a growth and SEO specialist with 7 years of experience helping websites get found. I write every guide on Search Engine Basics by starting with how real search engines behave, then checking each claim against Google and Bing documentation.
Read Usman’s profile →How we write
What Every Author Commits To
Whoever writes for the site in future will follow the same few rules that shape every guide today.
- Explain how search engines behave in plain words, with jargon defined the first time it appears.
- Check each claim against the public documentation from Google and Bing before a guide is published.
- Change the date at the top of a guide whenever its content is updated.
- Fix confirmed mistakes promptly once a reader reports them.
You can read the full standards in our editorial policy, or learn more about the site and why it exists. To suggest a topic or report an error, please get in touch.