Amir Shahid
Amir is a senior SEO strategist and manager at SoftCircles who reviews every guide on Search Engine Basics before it goes live, checking each claim against official documentation from Google and Bing.
About
About Amir
Amir Shahid is a senior SEO strategist and manager at SoftCircles, with more than nine years of hands-on experience in search engine optimization. On Search Engine Basics, he is the reviewer who reads every guide before any visitor sees it.
Over those years he has planned SEO strategy across a wide range of client projects, from technical audits through to content plans built for steady organic growth. That background helps him spot advice that sounds right on paper yet falls apart on a real website.
Once Usman Ali finishes a guide, Amir checks every statement against the current documentation from Google and Bing. He also flags any passage a beginner might misread, then signs off only when the facts hold up. You can follow his work on LinkedIn.
Method
How Amir Reviews Each Guide
Every review follows the same short checklist, whether the guide is brand new or has simply been updated.
Claims are checked at the source
Each statement about how Google or Bing behaves is matched to official documentation before the guide is approved.
Beginners come first
Any sentence that assumes too much knowledge is flagged, so the writer can explain the idea in plainer words.
Links and examples still work
Internal links, code examples and tool results are tested, which keeps every guide usable as well as accurate.
Corrections reach him too
If you spot an error, send a short note through the contact page. Confirmed mistakes are reviewed again before the fix goes live.
Reviewing
Guides Reviewed by Amir
Amir reviews every guide on the site, from how search engines work through to ranking factors and the results page.